Nepal is slowly being taken over by Black Friday. Traditionally, it means nothing to us - but with the rise of Daraz, a Nepali version of Amazon, and an online shopping platform, we educate ourselves about Black Friday. The stickers all around the shopping malls '50% off' is so tempting - until we see 'up to' written in small letters. For obvious reasons, we all like to shop. Beneath this consumer carnival lies a fascinating interplay of psychology, marketing, and human desire. At its core, Black Friday is a masterclass in the psychology of scarcity and urgency. Retailers dangle offers that promise limited-time discounts so steep they’re almost irresistible. "50% off!" "Buy One Get One Free!" "Today Only!" These phrases tap directly into our primal fear of missing out—what if you don't act now and lose this chance forever? The bright banners and flashing timers play on our decision-making processes, often bypassing rational thought. Th...
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